The atmosphere and theme of the Jose Cuervo advertisement is obviously flowing towards sexual ecstasy and lustful adventure. The advertisement does this by taking a black and white photograph shot of two good looking people, a man and a woman in a very sexual position and then at the bottom there is a beautifully colored bottle of Jose Cuervo in an ocean of tequila. The couple is wearing beach clothes that are soaked, like they have been drenched in the ocean of tequila. They both have expressions of enjoyment on their faces after immersing themselves in the pleasurable ocean of Jose Cuervo’s tequila. In black lettering across the middle it says “Pursue your daydreams.” A slogan of “Vive Cuervo” which means live Cuervo is written next to the
