1. Innovative advanced technology: Many of the technological advancement seem to become an essential symbol in the different series of the Jordan Brand shoes. In addition, these premium technologies are the best reason to explain the reason why large amounts of customers satisfied with it, instead of other brands. There are several representative technologies that the designer applied into the products, which including the I.P.S. cushioning, articulated propulsion technology, the interchangeable insoles, and the flight plate (Riley Jones, 2014).
2. High customer loyalty: According to the research from El-Omari, all social classes are purchasing the Jordan Brand shoes, they appreciate the shopping experiences with the staff, and are gratified …show more content…
Occupied the highest percentage of market share: Jordan Brand reaped the highest market share, which was 47 percent in the industry in 2012. Furthermore, in the following several fiscal years, the brand still kept this tendency.
4. Jump man logo: Every individual shoe has a “Jump man” logo that attracts customers to become “legendary.” Besides, this logo also mentions that every shoe was elaborated by famous pre-NBA player, Michael Jordan.
Weaknesses
1. Higher average price: The average price of Jordan Brand shoes is higher than other sneaker brands. For example, the overall average of the brand is $165. On the other hand, Adidas sneaker’s average price is $85.
2. Younger generation may not recognize Michael Jordan: With the rapidly development of NBA, the leverage of this competition is spread worldwide and there are a lot of up-rising stars. Younger generation may not recognize Michael Jordan. It means that the influential of Michael Jordan will decrease in the future.
Opportunities
1. More sponsorship of new famous athletes: Nike invited certain star athletes to endorse the products, involving Derek Jeter, Blake Griffin Carmelo Anthony, Chris Paul, and Denny Hamlin (Badenhausen, 2011). In addition, it can reduce the risk of time that may overshadow Michael Jordan’s
2. High customer loyalty: According to the research from El-Omari, all social classes are purchasing the Jordan Brand shoes, they appreciate the shopping experiences with the staff, and are gratified …show more content…
Occupied the highest percentage of market share: Jordan Brand reaped the highest market share, which was 47 percent in the industry in 2012. Furthermore, in the following several fiscal years, the brand still kept this tendency.
4. Jump man logo: Every individual shoe has a “Jump man” logo that attracts customers to become “legendary.” Besides, this logo also mentions that every shoe was elaborated by famous pre-NBA player, Michael Jordan.
Weaknesses
1. Higher average price: The average price of Jordan Brand shoes is higher than other sneaker brands. For example, the overall average of the brand is $165. On the other hand, Adidas sneaker’s average price is $85.
2. Younger generation may not recognize Michael Jordan: With the rapidly development of NBA, the leverage of this competition is spread worldwide and there are a lot of up-rising stars. Younger generation may not recognize Michael Jordan. It means that the influential of Michael Jordan will decrease in the future.
Opportunities
1. More sponsorship of new famous athletes: Nike invited certain star athletes to endorse the products, involving Derek Jeter, Blake Griffin Carmelo Anthony, Chris Paul, and Denny Hamlin (Badenhausen, 2011). In addition, it can reduce the risk of time that may overshadow Michael Jordan’s