Jollibee Case Study

4939 Words 20 Pages
Register to read the introduction… Jollibee is one of the Philippines’ phenomenal business success stories: what began as a two-branch ice cream parlour in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. At December 31, 2008, there were 651 Jollibee stores in Philippines, of which 339 were franchised and 312 were company owned (Jollibee 2009a).
In the Philippines, JFC also has, as subsidiaries, Fresh N Famous Foods Inc., which develops, operates and franchises restaurants under the trade names Chowking, Greenwich, Delifrance and Manong Pepe's as well as Red Ribbon bakeries. It also has subsidiaries and affiliates overseas, which develop and operate its international brands, Yonghe King, Chun Shui Tang, Hongzhuangyuan and Lao Dong. There are now more than 1,700 food stores in total under the JFC banner and it aims to have around 2000 stores by end of 2010 (Jollibee
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This system is used for all value adding processes for the products of the company, starting from raw materials to distribution and logistics. A professionally staffed technical services team supports the maintenance of an internationally accepted quality management system that further ensures the quality and safety of the commissary manufactured food products. High calibre teams in engineering, human resources, information management, finance and accounting, provide support to the manufacturing and logistics operations of the commissary. The key to handling the complex commissary operations is state-of- the-art automation, computerisation and continuous in manufacturing equipment and processes. Jollibee’s automated operations not only cut production time and ensure consistent quality but also ensures food safety by minimising handling and maintaining the highest standards of cleanliness (Jollibee …show more content…
By using FOSS, it was able to save about 88% of JFC’s IT budget (Noda 2007).
Distinctive competence
JFC has an outstanding set of capabilities with many operating at the level of core competencies which can be listed as follows: 1. Opportunity to learn from a very successful global competitor and adoption of similar operational systems to control its quality, cost and service at store level. 2. Outstanding innovation capabilities in pursuing the strategy of localising the menu to better match local tastes, thereby differentiating itself from its competitors, not just in the Philippines but also in other countries. 3. Ability to handle different customers from different cultural backgrounds. 4. Proven ability to conduct business in a saturated fast food market, the United

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