They had discovered literature, which created an art/literary revolution, thus turning more and more people colored because they had discovered their true passions. The entire town of Pleasantville was changing for the better, while some believed that an unchanging world was better. The Chamber of Commerce attempted to control this outbreak of change by attempting to rule with an iron fist.
To combat the progressive threat to what was left of their scripted pleasant lives, the Chamber of Commerce responded by limiting music, art, burning books, and prejudice. This is a definite allusion to the never-ending battle between progressivism and conservatism very much like the real world. In response to such actions taken by the progressive side of the spectrum, signs were put up that colored people were not permitted into a particular establishment. David and Bill the soda shop owner took it upon themselves to actively rebel in the pursuit of happiness and freedom for the people, through expression of