Johnny Morrisons Rhetorical Analysis

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The type of message Johnny Morris sent to his employees about the uniting of Cabela's and Bass Pro Shops was a goodwill message. The message opens up with a genuine and sincere "thank you" and expression of gratitude to his employees. The message contains a very gracious tone and presents a happy attitude towards the announcement.
In the first paragraph of the message, Johnny Morris opens up humbly and appreciative. He even goes to the extent of capitalizing "Thank you to each and every one of you." In later paragraphs, he does an impressive job informing employees of Cabela's credentials and explaining why this merger has such significance. In the final paragraph he says "I have enormous admiration for Cabela's and the remarkable brand

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