The John West Salmon “Bear Fight” is a humorous advertisement and appeals to the audience as it includes an unpredictable narrative, a ridiculous fight, and an amusing slogan. The advertisement starts off with a mock style documentary where the bears are catching the freshest salmon. This then queues John West to run to the bear, in which the narrator unexpectedly says “which is something we at John West want.” The unexpected turn with the addition to what the narrator says really grabs the audience’s attention to see what hilarious scene will happen next. After, John West and the bear get into a fist fight, something so ridiculous that you cannot help but laugh at. The fight between the bear and the human is hilarious because of how unrealistic
