Brothers Leo and John Resig used their creative approach to build this ecommerce, Social Network Media, Curated Web, Social Media via the internet, mobile-friendly, funny, attractive, all of this including a pay-it-forward-attitude company back in 2012. This is the type of business where opportunity was noticed and capitalized on. Both graduated from college with different attitudes on life yet found a niche while observing trends in their everyday jobs and casually integrated society beyond the United States.
How this business relates to our chapters you ask??? First a couple of guys, one of whom graduated with a School of Public and Environment Affairs Degree (SPEA I had to look up this degree) and the other an Actor developed an idea into something amazing. Both of these brothers noticed opportunity and managed to connect many like-minded individuals at the right time and with a constructive technique using technology.
Few entrepreneurs can harness pleasure and business in their favor like these two brothers have. Nonetheless college …show more content…
The problem initially was that this site was mainly geared for the male perspective, therefore, since the brothers also have sisters, and female family members. The CHIVE created the counterpart the Berry which is the female version of the CHIVE, with similar topics: Eye Candy, Morning Coffee, Daily Motivation, and the Hot men of the BERRY.
At one point the CHIVE and BERRY were involved in another brilliant ecommerce, social, curative site called TAPITURE, oddly this site/app did not exist long enough to mature as did the CHIVE. The Resig brothers diligently separated themselves quickly from this site and did not add any negative reasons or reasons at all why this site is no longer available. Maintaining their integrity and principles the CHIVE continues to thrive