John Lewis Marketing Strategy

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Price: 145 GBP

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I'm an onerous consumer to please... after a while even the tick, tock of a clock gyrates annoyingly against my eardrum. Of course, I like clocks but I can't be in the same room as them if a level of concentration was required. Therefore, my attention to detail depends on the level of quietness and usually this scenario can play havoc with my consumerism habits. Shop assistants will get the question: "How quiet is this?" Y'see, I cannot bare a product overly vocal or complaining; technological items have
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Granted, the boiled water doesn't taste any different if it was boiled by a cheaper kettle, in fact the litre capacity of 1.5 is significantly inferior to the standard measure of 1.7; albeit, who uses every drop every boil - granted, there's a valid point of eco-friendliness with the artisan kettle though. I guess, the overall gauge is knowing what kind of boiling water experience you want and can afford. My version is white, the red would needlessly shout at me in an ambiance soft lit kitchen which radiates natural light, thanks to two sizable windows. There is another factor and that's design, it's a talking point not just a boiling point. so the device is a neat centre-piece, bordering on art - indeed, something Corporate Identity chieftain Walter Olins would glow over, he'd marvel at the artistry 'KitchenAid' had enveloped, for brand wise, artisan is design of a higher order. They've embraced the joy of touch, curvature and function, and comprehended the bespoken language of beauty. A seductive combination, and when the balance is right, the world is your …show more content…
For the artisan series boast of ergonomic design specifically for fingers and a thumb. (Think of a Ferrari doing a chicane maneuver with the ease of world class ballerina, namely Galina Ulanova). Every movement is harmonious and simplistic; what caps it off is a sturdy soft-touch handle. The stand-out aesthetic is 'KitchenAid's' 1950's purposeful and oratorical font, the mirror strip finish resembles the old 'Cadillac' car logo; the archetypal style that defined the American dream epoch - the decade of opulence and free-thinking and world sweeping carte blanche... 'KitchenAid' emulates this philosophy. Ideal, when the white artisan kettle is perched on a 360 degree base, secure and sinewy - and in keeping with a backdrop of black satin slate; the contrast is clean, sharp and ultra minimalist. Pouring from the artisan kettle imitates the essence of sublime luxury, every water droplet delivered with the loyalty and grace of a butler; think Cleopatra's milk baths, the precision of a 'Toblerone' triangle

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