Essay John Deere

2164 Words Oct 13th, 2015 9 Pages
Comprehensive Business Analysis on Deere & Company
McKenzie R. Mayfield
Tarleton State University
Dr. Nathan Heller
October 31, 2015
Author Note
I attest that this document is an original creation submitted in accordance with the requirement for the Comprehensive Written Project (CWP) in Seminar in Business Strategy (GB-5388) during the Fall 2015 academic term.
This document provides an in depth company analysis of Deere & Company (DE). In the first segment of the analysis, an overview of John Deere’s history, product and service offerings, corporate strategy, and a synopsis of the heavy equipment production industry will be evaluated. The second segment includes a financial overview and analysis of the three most recent
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However, due to the high prices of steel in the U.S., John Deere was forced to make arrangements with a company in England to ship slabs of steel across the Atlantic Ocean. Though this was a cheaper outlet for supplies, the multistep shipping process to receive the steel in Grand Detour was a burden. As a result, Deere moved his business 70 miles west to the city of Moline in 1846 to gain better access to the railways and Mississippi River. Midway through the 19th century, the company was variously known to the public as John Deere, John Deere & Company, Deere & Company, and Moline Plow Manufactory. After obtaining the company’s patent for the moulds used in casting steel plows and winning a precedent-setting trademark infringement case against competing business, Candee, Swan & Co., the business was incorporated as Deere & Company. What was single proprietorship of the Deere family for the first three decades of its existence, additional shareholders were now involved. Afterwards, Deere & Company opened a branch house in Kansas City, Missouri. A semi-independent distributor of Deere products within the geographical area, it is currently the company’s leader of farm and industrial-equipment sales branches and sales regions. Despite economic problems among farmers in the 1870s, the Deere business grew with more locations and new products; such as the Gilpin Sulky Plow and an innovative

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