John Deere Case Study

956 Words 4 Pages
connect to suppliers. "We communicate with our suppliers through the Internet on quality issues, on evaluating suppliers in terms of delivery performance” (Johnson, 2000). An increased presence on the internet has increased marketability, and sales as well. All of these information systems have contributed to increased customer satisfaction, better communication amongst the supply chain, and continuous improvement in quality. Information Technology Recommendation. John Deere would be a very difficult company to recommend radical changes to the information systems currently in use. However, in the age of increased competition, more transparent pricing on the internet and less tendency toward brand loyalty being passed down from generation to generation the …show more content…
Today’s consumer has many choices to make. A lot of these options are relatively similar. Similar prices, features, warranty etc. The component that can fluctuate dramatically is customer service. A business that is slow to answer phone calls, has a website that is difficult to navigate, and have employees that are rude or incompetent in the eyes of the buyer can quickly lose that customer for life even though they may have a high-quality product. In the age of social media where a bad review may just be a Facebook post or a “Tweet” away, the need for excellent customer service is that much more important. Studies have shown that the cost of trying to regain a lost customer can be 50-100 times costlier than trying to keep a current customer satisfied (Valacich, & Schneider, 2016). Customer relationship management software can be integrated in with enterprise resource planning software by SAP to “leverage internal and external information to better serve customers” (Valacich, & Schneider, 2016, p. 329). With more people using the internet every year, the recommendation would be to capitalize on this trend and develop more easy to use web based applications that customers can

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