Sue Koenig , is the owner of Joggers Universe, a well-established local business that serves the needs of runners. She provides quality footwear for athletic runners, as well as day to day casual shoes for the average consumer. Not only does Sue provide fashion attire for runners, but she herself is a nationally ranked runner, and can give quality advice to runners based on her personally experiences.
“How can Joggers Universe attract a younger market while maintaining its loyal aging customers?”
In reference to this problem statement focus should be around marketing strategies to further implement the introduction of a high-performance line of athletic shoes made to order. Addressing a new target market is a must while maintaining strong relationships …show more content…
It is evident that anyone who has a genuine love for the work they do will have a better opportunity of success and sustainability. Sue is able to offer real life experience advice to her clients and this would help her to build a strong community with the runners who visit her store. Although sales have dropped, Sue is very fortunate that she is still making a reasonable profit and has a relatively good base of repeat customers. Joggers Universe is a company that was established for people who are serious runners. This current market is still generating more than half of her sales and profit. Sue’s business is well established, she not only has the support of her repeat customers but also a positive reputation within the community. Because Sue does not manufacture her own product this gives her some flexibility on what types of shoes and products she can offer. This flexibility will make it easy to implement change into the business, whether it be a change in the product or her marketing …show more content…
With people looking for new ways to stay active, new runners are popping up everywhere. Not only does Sue offer fashionable athletic footwear she can also educate new runners on condition methods and other important points for runners to follow. With some online communication of Sue’s expertise and experience this alone could attract people looking for some guidance to assist their running experiences. People are looking to connect and build a sense of community, and look to do so through online forums and blogs. Discount stores may offer similar products, but Joggers Universe offers a community of serious runners who support a long standing local establishment. There is no mention of any social media activity on Sue’s part so this is a major opportunity to set up some free advertising
“How can Joggers Universe attract a younger market while maintaining its loyal aging customers?”
In reference to this problem statement focus should be around marketing strategies to further implement the introduction of a high-performance line of athletic shoes made to order. Addressing a new target market is a must while maintaining strong relationships …show more content…
It is evident that anyone who has a genuine love for the work they do will have a better opportunity of success and sustainability. Sue is able to offer real life experience advice to her clients and this would help her to build a strong community with the runners who visit her store. Although sales have dropped, Sue is very fortunate that she is still making a reasonable profit and has a relatively good base of repeat customers. Joggers Universe is a company that was established for people who are serious runners. This current market is still generating more than half of her sales and profit. Sue’s business is well established, she not only has the support of her repeat customers but also a positive reputation within the community. Because Sue does not manufacture her own product this gives her some flexibility on what types of shoes and products she can offer. This flexibility will make it easy to implement change into the business, whether it be a change in the product or her marketing …show more content…
With people looking for new ways to stay active, new runners are popping up everywhere. Not only does Sue offer fashionable athletic footwear she can also educate new runners on condition methods and other important points for runners to follow. With some online communication of Sue’s expertise and experience this alone could attract people looking for some guidance to assist their running experiences. People are looking to connect and build a sense of community, and look to do so through online forums and blogs. Discount stores may offer similar products, but Joggers Universe offers a community of serious runners who support a long standing local establishment. There is no mention of any social media activity on Sue’s part so this is a major opportunity to set up some free advertising