For this project I chose to do a video interview with Nicole Berardi, a store manager for the retail company Joe’s Jeans located in Orlando, Florida. Joe’s Jeans offers timeless, designer clothing and accessories for all ages in over 30 boutique locations across the United States in many major cities. Nicole started working in retail seventeen years ago and has been in retail management for the last seven years. She describes her management style as a solid mix of affiliative and participative. Her education is a bachelors in marketing from the University of Central Florida and she’s looking to further her education with a degree in fashion merchandising. Before going to work with Joe’s Jeans, Nicole worked in management for two other retail
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Before taking over, the Orlando store was the worst in the company and since taking over the store has been in the top five every week. The store was even giving an award in December for all their efforts. Nicole is so proud of how far the store and her staff has come since April and cites the store receiving an award as her best moment. Not everything has been positive since taking over though, theft and fraud occurred last month, causing Nicole to have to fire half the staff. She feels this is the worst moment at Joe’s Jeans and hope that her remaining staff can recover from this and continue to be a top earning …show more content…
Her goal when taking the job at Joe’s Jeans was to be an effective store manager, now after her first successful year, she said her short-term goal is move to the company’s number one store as their store manager and her long-term goal is to land a district manager position. The final thing I wanted to find out from her is what advice she would give to a new manager or leader. She said, “Never forget where you came from, treat others with respect, and don’t lose sight of your goals. Managing others can be a difficult task, but when things get tough remember there are people looking to you for guidance.” I really enjoyed interviewing Nicole, I learned a lot about retail management during this
Before taking over, the Orlando store was the worst in the company and since taking over the store has been in the top five every week. The store was even giving an award in December for all their efforts. Nicole is so proud of how far the store and her staff has come since April and cites the store receiving an award as her best moment. Not everything has been positive since taking over though, theft and fraud occurred last month, causing Nicole to have to fire half the staff. She feels this is the worst moment at Joe’s Jeans and hope that her remaining staff can recover from this and continue to be a top earning …show more content…
Her goal when taking the job at Joe’s Jeans was to be an effective store manager, now after her first successful year, she said her short-term goal is move to the company’s number one store as their store manager and her long-term goal is to land a district manager position. The final thing I wanted to find out from her is what advice she would give to a new manager or leader. She said, “Never forget where you came from, treat others with respect, and don’t lose sight of your goals. Managing others can be a difficult task, but when things get tough remember there are people looking to you for guidance.” I really enjoyed interviewing Nicole, I learned a lot about retail management during this