In the late 1980s this businessman, Jimmy Buffett, promoted his beach-bum image with many books, restaurants, a line of beach clothing, and his own Margaritaville custom record label. (Bio.com #2) Mimicking a pirate was always a part in his marketing plan. “His empire rests on the beer-soaked foundation of shows where he presides over the ritual, a short, blading, joyful character around the stage, cracking wise and showing off an uncanny ability to sing, play guitar, smile, and kick beach balls all at the same time. His fans spend fifty million dollars a year on Buffett’s concert tickets, albums, and merchandise (from T shirts and caps to margarita mix and salt shakers), and on the comfort foods and frozen concoctions sold at his Margaritaville Café’s,” declared Eric Pooley. (Pooley
In the late 1980s this businessman, Jimmy Buffett, promoted his beach-bum image with many books, restaurants, a line of beach clothing, and his own Margaritaville custom record label. (Bio.com #2) Mimicking a pirate was always a part in his marketing plan. “His empire rests on the beer-soaked foundation of shows where he presides over the ritual, a short, blading, joyful character around the stage, cracking wise and showing off an uncanny ability to sing, play guitar, smile, and kick beach balls all at the same time. His fans spend fifty million dollars a year on Buffett’s concert tickets, albums, and merchandise (from T shirts and caps to margarita mix and salt shakers), and on the comfort foods and frozen concoctions sold at his Margaritaville Café’s,” declared Eric Pooley. (Pooley