Jif Executive Summary

Improved Essays
Jif is an American family household brand name that choosy mothers choose for their families has been a leader in peanut butter since 1981 (About Jif Peanut Butter - Jif Peanut Butter, 2015). Since Jif’s debut in 1958, Jif peanut butter has been recognized for creating an assortment of styles of peanut butter and for creating Jif’s famous slogan “Choosy moms choose Jif” (About Jif Peanut Butter - Jif Peanut Butter, 2015).
The marketing strategies utilized through the years can be incorporated into a successful global market by educating consumers on the health benefits and great taste of Jif peanut butter (About Jif Peanut Butter - Jif Peanut Butter, 2015).
When going overseas, one of the biggest drawbacks for "choosy moms" or other peanut

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