Jfk Ethos Pathos Logos

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In John F. Kennedy's speech on April 11, 1962, he asserts that the American people have been wronged by the actions of the nation's largest steel companies and he explains why this action was unnecessary and harmful. John F. Kennedy used the rhetorical strategies of anaphora in the beginning, then logos in the middle, and finally appeals to the authority of the United States government at the end of his speech. Kennedy is writing this in order to express his outrage and comfort the American people. His intended audience is the American people. He begins by using anaphora while describing the entire nation. He appeals to the masses by saying (line 6-10), "...we are confronted...we are devoting....we are asking." By doing this, he is creating a sense of community and ensuring that no one is alone. …show more content…
He lays out the consequences of the company's actions by saying (line 21-30), "...it would increase the costs of homes...". Subsequently, when talking about the foreign market, "it would make it...more difficult to compete." Kennedy is proving that this action has ripple effects in every aspect of American's everyday lives. Continuing into the middle of his speech, Kennedy uses logos to show why the steel companies did not need to raise the prices by 3.5 percent. First, he quotes the Acting Commissioner of the Bureau of Labor and Statistics who said "employment costs... were essentially the same as they were in 1958." line 59 of the. Then Kennedy stated "the cost of major raw materials...has been declining." This shows that these steel companies were doing just fine the way that they were, and that they had no justification economically to increase prices (line 61). To make their actions appear even more pointless, however, Kennedy quotes findings from the Wall Street Journal that "....earnings in the first quarter...were estimated....to be among the highest in history." line 70 of

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