Jetstar is an international airline company who is categorised into the international airline industry. The global airline industry transports worldwide via at least 23,000 aircrafts of all sizes. Due to being a global industry, the trends in the macro environment have endless effects on the operations of airlines worldwide. (MIT, 2015)
Sociocultural
• Increasing numbers of people anxious of flying due to recent disasters such as 9/11, MH370 and MH17 has led to decreases in the number of people traveling on airlines due to fear of their lives and safety. (Research and Markets, 2015)
• The growing trend of tourism and travel becoming more attractive means there is higher demand for international flights, and a greater diversity of cultures …show more content…
Thus, negatively affecting the industry in terms of economic benefits.
• As sustainability is as concept that has growing importance, the industry is becoming increasingly committed to applying ‘green’ and environmentally friendly methods to manufacturing, in order to decrease the amount of greenhouse gases produced when flying, and satisfy customers. (Seatguru, 2015)
• In order for airlines to operate, there are mass amounts of infrastructure required, from airports and runways, to aircraft manufacturing factories. This affects the industry, as if the infrastructure cant keep up with the increasing demand for air travel, potential profits will not be gained. (Enviroaero, …show more content…
This improves the ability to reach more destinations, governments to interact and grow closer to other
Sociocultural
• Increasing numbers of people anxious of flying due to recent disasters such as 9/11, MH370 and MH17 has led to decreases in the number of people traveling on airlines due to fear of their lives and safety. (Research and Markets, 2015)
• The growing trend of tourism and travel becoming more attractive means there is higher demand for international flights, and a greater diversity of cultures …show more content…
Thus, negatively affecting the industry in terms of economic benefits.
• As sustainability is as concept that has growing importance, the industry is becoming increasingly committed to applying ‘green’ and environmentally friendly methods to manufacturing, in order to decrease the amount of greenhouse gases produced when flying, and satisfy customers. (Seatguru, 2015)
• In order for airlines to operate, there are mass amounts of infrastructure required, from airports and runways, to aircraft manufacturing factories. This affects the industry, as if the infrastructure cant keep up with the increasing demand for air travel, potential profits will not be gained. (Enviroaero, …show more content…
This improves the ability to reach more destinations, governments to interact and grow closer to other