Problem Statement:
If Anne Rhoades and JetBlue’s top management cannot control the company’s growth, then the culture in the organization will change, and they will lose the values they have established. This will cause a decrease in customer satisfaction and an overall loss in profits for the company.
Analysis:
JetBlue and Anne Rhoades have always placed customer satisfaction at the forefront of the organizations values. This has established a certain cultural organization at JetBlue. Organizational culture is defined as a system of shared meaning held by members that distinguishes the organization from other organizations. The organizational culture is strong at JetBlue, and this is seen through their proven ability to make customers happy. …show more content…
A possible problem with growth could be that the values as the organization grows because with more customers it will be harder to provide that customer care that is so important to them. This could influence the behavior of top managers to stop thinking of customers as individuals and then they could start thinking of customers as a whole. This challenge is seen in the case when it says, “It also meant expanding the number of cities served, opening new facilities, including a second hub-city, and all the while, in the words of Dave Barger, ‘Keeping a small company feeling’” (Page 13). If the behavior of top management changes to support this massive growth to different locations, then the culture in the organization will fall …show more content…
After new employees are hired, they should be required to attend a training program where they learn and apply the values of the company with other new members of the organization. After new employees are working in the organization, upper level management should review new employees’ progress and their own progress as management quarterly to make sure the new employees’ actions and their own are consistent with the already established values of customer
If Anne Rhoades and JetBlue’s top management cannot control the company’s growth, then the culture in the organization will change, and they will lose the values they have established. This will cause a decrease in customer satisfaction and an overall loss in profits for the company.
Analysis:
JetBlue and Anne Rhoades have always placed customer satisfaction at the forefront of the organizations values. This has established a certain cultural organization at JetBlue. Organizational culture is defined as a system of shared meaning held by members that distinguishes the organization from other organizations. The organizational culture is strong at JetBlue, and this is seen through their proven ability to make customers happy. …show more content…
A possible problem with growth could be that the values as the organization grows because with more customers it will be harder to provide that customer care that is so important to them. This could influence the behavior of top managers to stop thinking of customers as individuals and then they could start thinking of customers as a whole. This challenge is seen in the case when it says, “It also meant expanding the number of cities served, opening new facilities, including a second hub-city, and all the while, in the words of Dave Barger, ‘Keeping a small company feeling’” (Page 13). If the behavior of top management changes to support this massive growth to different locations, then the culture in the organization will fall …show more content…
After new employees are hired, they should be required to attend a training program where they learn and apply the values of the company with other new members of the organization. After new employees are working in the organization, upper level management should review new employees’ progress and their own progress as management quarterly to make sure the new employees’ actions and their own are consistent with the already established values of customer