6.1.8.1 Internal Assessment
From the start of JetBlue’s innovation and transformation projects, they have included means to measure success as a “key part of the planning process”. (Cancialosi, Glaser, gothamCulture, Dervin, & JetBlue Airways Corporation, 2012) “JetBlue’s internal assessment and evaluation team created a comprehensive measurement plan that was comprised of the operational metrics that had been determined to be key drivers of success. This measurement plan helped track progress on the effort and allowed the team to make revisions, where needed, to ensure the gaps were closed. Key metrics were analyzed, and each departmental leadership group was given detailed measurement reports on a monthly basis …show more content…
JetBlue is “dependent on automated systems and technology to operate [its] business, enhance the JetBlue Experience and achieve low operating costs. The performance and reliability of [its] automated systems and data centers is critical to [its] ability to operate [its] business and compete effectively”. (JetBlue Airways Corporation, 2017)
Its primary system dependencies include a “computerized airline reservation system, flight operations system, telecommunications systems, website, maintenance systems, check-in kiosks, and [its] primary and redundant data centers. These systems require upgrades or replacement periodically, which involve implementation and other operational risks”. (JetBlue Airways Corporation, 2017)
JetBlue also relies on external providers to support its “current automated systems and data center infrastructure for technical support. Furthermore, [its] automated systems cannot be completely protected against events beyond [its] control, including natural disasters, computer viruses, cyber-attacks, other security breaches, or telecommunications failures. Substantial or sustained system failures could impact customer service and result in [its] customers purchasing tickets from other airlines”. (JetBlue Airways Corporation,