Mr Ajay Singh through his relentless efforts has tried to revive the growth for spice jet by introducing various initiatives as mentioned in the case study. We have tried to address the two issues of devising alternative strategy and compete against new entrants by formulating strategies which spice jet could employ in future to be a dominant player in the Indian Aviation Market.
Turn Around time is one of the most crucial elements where an Aviation company could optimize its operation. It is the time taken for a plane to be ready for the next flight between landing and take-off. Spice Jet has a turnaround time for around 45 mins whereas the market leader (Indigo) has a turnaround time of less than 30 mins.
Spice Jet can reduce this difference by employing different strategy like …show more content…
Code sharing is a common partnering tactic, and code-sharing routes have grown nearly 8 percent annually during the past decade. The three major alliances (Star Alliance, SkyTeam, and oneworld) provide more than 60 percent of global capacity. It can also enter into joint ventures, some with antitrust immunity which could allow them to operate more closely on applicable routes.
Spice Jet can also take equity stakes in other airlines as a growth strategy. Partial acquisitions, full mergers, and cobranded subsidiaries are examples of this. These strategies would be effective for opening new markets, obtaining new traffic, and rationalizing costs. Airline mergers have catalyzed industry consolidation and enabled airlines to remain competitive and creating subsidiaries has allowed airlines to expand their brands to foreign countries and to stay within foreign-ownership regulation limits. All of these tactics would contribute to the profitable growth of the
Turn Around time is one of the most crucial elements where an Aviation company could optimize its operation. It is the time taken for a plane to be ready for the next flight between landing and take-off. Spice Jet has a turnaround time for around 45 mins whereas the market leader (Indigo) has a turnaround time of less than 30 mins.
Spice Jet can reduce this difference by employing different strategy like …show more content…
Code sharing is a common partnering tactic, and code-sharing routes have grown nearly 8 percent annually during the past decade. The three major alliances (Star Alliance, SkyTeam, and oneworld) provide more than 60 percent of global capacity. It can also enter into joint ventures, some with antitrust immunity which could allow them to operate more closely on applicable routes.
Spice Jet can also take equity stakes in other airlines as a growth strategy. Partial acquisitions, full mergers, and cobranded subsidiaries are examples of this. These strategies would be effective for opening new markets, obtaining new traffic, and rationalizing costs. Airline mergers have catalyzed industry consolidation and enabled airlines to remain competitive and creating subsidiaries has allowed airlines to expand their brands to foreign countries and to stay within foreign-ownership regulation limits. All of these tactics would contribute to the profitable growth of the