The majority of William’s comedy centered on her experiences as Black woman. She talked about her childhood, and how growing up in a Black Christian family deeply impacted who she would become. She talked about how when she got her callback for “The Daily Show” she needed a suit. Williams wanted to go to J Crew, her mom told her “We ain’t got J Crew money, we going to TJ Maxx!” Therein lies another component of the nonverbal communication at William’s event. She was authentic. Where other speakers might have dressed and spoken formally, attempting to impress faulty and the university, Williams wore a polka dot dress and a jean jacket. She presented herself as she does daily, a normal person who has worked her ass off to get where she is. In doing this it is clear that Williams knew her audience – college students.
By dressing in a day-to-day outfit Williams was able to reduce some of the noise many of us typically experience when we see a speaker – we don’t relate to them. Their fancy attire and air of accomplishment makes us think “I’m not on their level.” Due to this stereotype, we are less likely to understand what they’re saying. Williams was able to break through that noise by dressing like an “everyday”