Sanders/Wingo: A Case Study

Sanders\Wingo, an advertising agency that describes themselves as a “diverse, independent agency that uses creative instinct, cultural fluency, and the principles of behavioral science to inspire dramatic results for [their] clients.” In 1958, David Sanders, a Jewish man born in Mexico, founded Sanders Advertising in El Paso, Texas. Sanders eventually met Bob Wingo while working on an account and asked him to become business partners. Since the alliance of the two partners, Sanders\Wingo agency has grown tremendously and has served a diverse clientele. It is comprised of 90+ team members and various departments including the strategy, creative, media, and account services. Sanders\Wingo has offices located in El Paso and Austin, Texas and a satellite …show more content…
Leslie also offers an interesting perspective on the advertising industry as a black female executive in an industry that was primarily dominated by white men. This is why she is so insistent on cultivating a work environment that is as diverse as the audience that they represent. When asked about the mission of Sanders\Wingo, Leslie says that the mission and the vision of the agency are to “be the agency that other industries talk about.” Every agency in advertising knows what other advertising agencies are doing. Leslie wants companies in other industries to see what Sanders\Wingo is doing in advertising and wants to help these companies grow. When asked about a metaphor that she would use to describe Sanders\Wingo, she used the word “magic.” People go to magic shows, but all they see are the results. There is a lot of tedious work that goes into making magic, but no one would know all of the inner workings unless they are an expert. Leslie knows that there is a lot of work that goes into advertising, but the general population typically not know all of what it takes to create successful