Jeremy Knicks Case Study

Improved Essays
Jeremy Lin was on top of the basketball world this time six years ago as a member of the New York Knicks. Fast forward to today and Lin is on the brink of becoming another irrelevant former star while waisting away on the Brooklyn Nets bench.

There is plenty of frustration and blame that gets thrown around when a team struggles and the 2016-17 Brooklyn Nets are a tormented group. Saddled with the worst record in the NBA and no immediate future first round draft picks the Nets need more than a streaky injury prone point guard.

Jeremy Lin signing a multi year deal with the Brooklyn Nets this past off season would have made sense if the team had hopes of contending. Lin would serve better as an combo guard off the bench similar to his role
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The Nets on the other hand are to blame still seeking media attention in the New York market and support from a real Brooklyn fanbase. The lure of a Lin's fanbase here in the United States and China that exploded in popularity since his amazing tenure with the rival New York Knicks.

Lin with the Knicks under Mike D'Antoni's system was a force leading the team to a playoff berth while stars Carmelo Anthony and Amare Stoudamire suffered through injuries. He averaged 22.5 points and 8.7 assists during a 12 game stretch before the All-Star break forcing the league to add him to their Rising Stars Challenge game last minute. Before injuring his knee ending the season Lin was quite arguably the most exciting and popular player in the league.

The only problem is Lin hasn't made that big an impact on the league since 2012 and the "Linsanity" craze didn't follow him from New York to the Houston Rockets, Los Angeles Lakers and Charlotte Hornets. Lin continued to put up numbers similar to his career average of 11.8 points per game along with 4.1 assists per contest nothing spectacular and far from All-Star

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