Jenna’s Brick Oven Pizza
Establishing a new business in restaurants can either be successful or a complete failure. We are in a digital age nowadays. Everything is switching to digital, including marketing. E-commerce has become an important aspect of a successful business, and if companies don’t adapt fast to the change, they will definitely bankrupt. Ffor this reason, we decided to develop a digital marketing strategy for an existing restaurant, which is named Jenna’s Brick Oven Pizza.
1- Client Profile: Jenna’s Brick Oven Pizza is located at 1031 Madison Ave, Bridgeport, CT 06606. There are a total of five employees, including two waiters, two chefs, and a cashier. The service offered is sellingThe restaurant sells Italian …show more content…
It can help the company determine which part iswhat areas are successful and which part needswhich ones need improvements. After brainstorming, we came up with this analysis for Jenna’s Brick Oven Pizza’s restaurant.
Strengths:
Jenna’s brick Brick Ooven Ppizza serves a type of delicious Italian food. It is rated 4 stars on google Google and Yyelp. The greatest thing about the restaurant is its low price. The delivery charge is only $2 for a minimum of a $20 order, which is considered very affordable.
Weaknesses:
The restaurant’s main weakness is their lack of both online and offline marketing. Jenna’s pizza doesn’t does not use marketing through any of the social media accounts except for Facebook, and they only have 32 followers. The restaurant had one marketing post at Facebook on 2013 said: “We have a new menu with great new dishes.” The restaurant’s website is not visually appealing, and they don’t do not post pictures of their own food. Moreover, the restaurant’s atmosphere is lacking cleanliness. They also have a slow service, the pizza takes 45 minutes to be ready for delivery, and they have very few …show more content…
Moreover, being a small pizza restaurant for over 20 years of business at a time if you want a pizza go pick it up yourself. However now everything has changed, even Getting getting a delicious slice of pizza has become much easier. Furthermore, Jenna's Brick Oven Pizza is no different; they haved to meet their customer's expectations. There are some pros and cons to Jenna’s Brick Oven Pizza’s website. In the site, they made make it easy to order straight from the restaurant, as they are featured in so many free online ordering platforms, such as SliceLife, Seamless, GrubHub, and Eatstreet., Tthat is, the actual website has not been optimized for mobile devices. Jenna’s pizza Pizza presence in social media is confined to only a Facebook page where they promote and display their menu and any other information about the restaurant. Email marketing has provend how to be a powerful tool it is, also it is also effortless and impactful, but. Uunfortunately, they have not set up an Email email marketing strategy yet. Jenna’s brick Brick Ooven Ppizza was able to last all this long byhas benefited only from customers’ word of mouth from their loyal customers. Besides all thatAdditionally, the website is not decently well designed nor visually appealing, and it does not present show any pictures of their food whichfood, which can make food taste high-grademore appealing to new consumers.
Establishing a new business in restaurants can either be successful or a complete failure. We are in a digital age nowadays. Everything is switching to digital, including marketing. E-commerce has become an important aspect of a successful business, and if companies don’t adapt fast to the change, they will definitely bankrupt. Ffor this reason, we decided to develop a digital marketing strategy for an existing restaurant, which is named Jenna’s Brick Oven Pizza.
1- Client Profile: Jenna’s Brick Oven Pizza is located at 1031 Madison Ave, Bridgeport, CT 06606. There are a total of five employees, including two waiters, two chefs, and a cashier. The service offered is sellingThe restaurant sells Italian …show more content…
It can help the company determine which part iswhat areas are successful and which part needswhich ones need improvements. After brainstorming, we came up with this analysis for Jenna’s Brick Oven Pizza’s restaurant.
Strengths:
Jenna’s brick Brick Ooven Ppizza serves a type of delicious Italian food. It is rated 4 stars on google Google and Yyelp. The greatest thing about the restaurant is its low price. The delivery charge is only $2 for a minimum of a $20 order, which is considered very affordable.
Weaknesses:
The restaurant’s main weakness is their lack of both online and offline marketing. Jenna’s pizza doesn’t does not use marketing through any of the social media accounts except for Facebook, and they only have 32 followers. The restaurant had one marketing post at Facebook on 2013 said: “We have a new menu with great new dishes.” The restaurant’s website is not visually appealing, and they don’t do not post pictures of their own food. Moreover, the restaurant’s atmosphere is lacking cleanliness. They also have a slow service, the pizza takes 45 minutes to be ready for delivery, and they have very few …show more content…
Moreover, being a small pizza restaurant for over 20 years of business at a time if you want a pizza go pick it up yourself. However now everything has changed, even Getting getting a delicious slice of pizza has become much easier. Furthermore, Jenna's Brick Oven Pizza is no different; they haved to meet their customer's expectations. There are some pros and cons to Jenna’s Brick Oven Pizza’s website. In the site, they made make it easy to order straight from the restaurant, as they are featured in so many free online ordering platforms, such as SliceLife, Seamless, GrubHub, and Eatstreet., Tthat is, the actual website has not been optimized for mobile devices. Jenna’s pizza Pizza presence in social media is confined to only a Facebook page where they promote and display their menu and any other information about the restaurant. Email marketing has provend how to be a powerful tool it is, also it is also effortless and impactful, but. Uunfortunately, they have not set up an Email email marketing strategy yet. Jenna’s brick Brick Ooven Ppizza was able to last all this long byhas benefited only from customers’ word of mouth from their loyal customers. Besides all thatAdditionally, the website is not decently well designed nor visually appealing, and it does not present show any pictures of their food whichfood, which can make food taste high-grademore appealing to new consumers.