The purpose of the experiment was about recrystallization of crude ASA from crude ASA, then analyze the yield and melting point of Recrystallized product, test for Purity of Recrystallized ASA by using thin layer chromatography and analysis of Recrystallized Acetylsalicylic Acid by Spectroscopy to compare these results with another experiment about creating an Aspirin from Salicylic Acid. In this experiment, 0.1241 gram of Recrystallized ASA was produced from 1.1754 gram of Crude ASA and the yield of reaction is 10.56%. This yield is lower than the yield by creating an Aspirin from Salicylic Acid because the crystallized product is purer because we did not add another chemical in. For the melting point of recrystallized ASA, Mel-temp was used…
In Jack Solomon’s article, “Master’s of Desire: The Culture of American Advertising”, he portrays that American nationals are partitioned upon elitism and populism. The contradiction between elitism and populism is the effects it portrays with today’s society of advertisements and media, and how it affects society itself. The logical inconsistency of this impact is all over the place. Today’s society is continuously revolving around the concept of advertisements and media, where we are consumed material each and every day. American advertisers show us a perspective that Americans believe to have the American dream of society nowadays.…
Presently, electronic media remains unavoidable (Tuning in to Electronic Media, 2011, p.1). We live in an interconnected world with society having a variety of means to communicate and stay connected to one another locally and globally. In addition, electronic media can reach people by the masses. For instance, electronic media notifies the public about world news, advises us of local news and events, provides entertainment, recommends products and even warns the population about potential dangers. Advertising, a major component of electronic media plays a huge role in the U.S economy (Advertising, 2011, p.129).…
From the beginning of time, human civilization has fed upon the circulating world of obtaining, assembling, and broadcasting information upon a wide-spread scale. With sources ranging from the earliest form of publicized word to the current reality of active pictures and dramatic screenplay, society has been infused with an environment of news broadcast. Unfortunately, since the creation of television journalism, the overall goal has shifted from knowledgeable reports to pure entertainment. A platform once used to inform the audience of significant and impacting events has transformed into a network’s obsession with maintaining the audience’s interest. The target is not to keep the public well-informed, but rather to play upon America’s ever-shortening attention spans…
The film Rich Media Poor Democracy asserts that journalism in the United States does not serve the interest of the public, instead they serve the interest of media corporate bosses. Moreover, the film points out the media corporate bosses are to blame for the absence of choice and diversity in the media which stems from a shortage of competition created through mergers. Rich Media Poor Democracy proposes that citizen involvement can and should rescue the media, otherwise corporate bosses will maintain their stronghold and riches providing and even poorer democracy. Opponents of company mergers is not a new concept. In fact, Medoff and Kaye note that since the beginning of the century, consolidation of station ownership began to raise issues…
In Amusing Ourselves to Death, Neil Postman discusses the shift of America from the Age of Exposition to the Age of Show Business. Accordingly, entertainment is the main goal of almost every television program, which takes its toll on the culture as a whole. Postman’s book is still relevant today, as seen in current events. The recent news coverage of Trump’s travels to Asia confirms Postman’s thesis that each medium dictates the content shared, and consequently, television has lowered the level of public discourse. Neil Postman introduces his thesis that a particular medium changes the content displayed, and television has lowered the level of public discourse for this reason.…
Third I will entertain the strongest possible counter-argument which is that we are not like the prisoners because we can choose what we watch. It follows then that we are not prisoners of the choices of others, notably the media who may otherwise be agenda setters. Forth I will rebut that counter-argument by stating that due to the consolidation of media outlets the choices available to us are dwindling. Finally, I will conclude my paper by summarizing the main lines of argument and reiterating my thesis that we are like…
Since radio, television, and all other forms of media began, their presence in the world has been constantly growing. The media today has become part of everyday life, and is continuing to expand its domain. The United States since the start World War 2 began has been shaped and altered by newspapers, radio, television coverage, and more. While it was once made up a small portion of the average person’s life and could be avoided, now media coverage is unavoidable with cell phones and laptops giving constant updates of what is going on in the world. However, since media began, there has been a struggle to decide if it has been a positive or negative influence of the United States as a whole.…
Sparring partner Marshall McLuhan said, “All media exist to invest our lives with artificial perceptions and arbitrary values”. Yet media is very important in how so many people get to know the world around them. For example, when the lower and middle class do not interact with the upper class, it is impossible for them to understand about the upper class. The only way most of the other classes understand the upper class is through media portrayal. Media is one of the biggest network in the world at present day.…
This essay examines the way ‘new media’ has affected the relationship between the media consumers and producers and how the audience are becoming the creator of their own media content. Today people tend to rely on social media as their main source of information, and through multiple new media tools such as Facebook, Twitter, Instagram etc. they are not only able to produce but also distribute their content. The essay will discuss how easy access to information, sharing and collaboration has given the freedom for users to create their own media, or their own media interpretation which leads to problems such as ownership and copyrights. However it is unfair to dismiss that freedom to produce enables people to interact and correspond efficiently…
Digital media technology will continue to grow and evolve at an outstanding rate and will continue to affect the lives of every citizen- assuming net neutrality remains, but more on that later. As the amount of media available has grown, so has the appetite of Americans and beyond. Digital media has changed the way we work, play, shop, and create community. In the late 90's and early parts of this century, Friends hung out at the coffee shop; the same group of friends, every day without a phone or a laptop in site, speaking to each other out loud not via text. As of 2018, even the nightly news could is being prepared for Snapchat.…
Each week Time magazine releases a new issue to its four main markets: The United States, Europe, Asia and the South Pacific. The cover image and graphics often vary for each issue depending on the country it is released in and this tactic was no exception in December of 2011. While the foreign markets received a cover highlighting the Egyptian Revolution, which was perhaps the most important global story at the time, the US cover boasted an image of an innocently drawn character with a headline that read, “Why Anxiety is Good for You”. The obvious implication that comes about as a result of these contrasting covers is that foreign cultures are more outwardly exposed to worldwide occurrences, while Americans are continuously more sheltered. Except, why is this the case?…
As today’s world continually grows to be obsessed with the media, the influence that media has over society is also growing. Today’s society is obsessed with knowing things growing the interest of today’s people in the media. Whether it is social media apps or networks, media websites, websites or media television networks, people today constantly want to know what is going on in the world. Due to society’s has a constant need to know what is going on in today’s world the media, in all of its many forms, plays a crucial role in informing the average American person, however, due this media bias this influence of the media is not always a positive one.…
Over the year’s social media has played a major role in the stereotypical views of social groups. Stereotypes are characteristics imposed upon groups of people because of their race, nationality and sexual identity, among others. Whether it be knowingly or unknowingly, these negative viewpoints are spread throughout our world on an everyday basis. It can be as simple as a tweet saying “All Indians are terrorist and seeking attack on the United states” which stereotypes their race and could change other’s viewpoints on them. The reposting of that tweet can go on and on, onto other networks as well dehumanizing Indians as people and as a race.…
Following up is personal identity. People find themselves reflected in texts, learning behavior and values from texts. The last will be surveillance. People find information that could be useful for living such as financial news or weather reports. Blumer, Katz and Gurevitch’s uses and gratification theory suggests that media users play an active role in using and choosing the media.…