People easily talk about medical details without considering the personal aspects of an eating disorder. In her book Hollow: An Unpolished Tale, Jena Marrow described anorexia with, “I am forever engaged in a silent battle in my head over whether or not to lift the fork to my mouth, and when I talk myself into doing so, I taste only shame” (17). Shame accounts for a huge reason why people never seek out help when they have anorexia nervosa, an eating disorder defined as the person weighing significantly less than what doctors consider healthy, experiencing body dysmorphia, and having an extreme fear of gaining weight (Mayo Clinic Staff). People call anorexia nervosa a rich girl disorder or a cry for attention, but less than 28 percent of people
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53). This ad perfectly exemplifies this appeal to pathos, or emotions. The abandoned parking lot suggests that people with eating disorders often feel alone and like they have nowhere to turn to or nobody to ask for help. The company successfully captures many of the emotions, including isolation that often accompany eating disorders. Eating disorders have one of the biggest medical condition stigmas attached; society pressures people with expectations that everyone should have a skinny body and look great. Unfortunately, nobody addresses the negative consequences, resulting in the victims feeling isolated. It is not raining in the ad, but the ad has a very damp and bleak setting. In addition, the hazy air, lack of people, and thin objects give the ad a bleak vibe which makes the reader feel suffocated and melancholy. The AES appeals to these negative emotions with the hopes that people with anorexia will see this ad and empathize with the girl in the image, and, hopefully, this will make them realize that if the person in the ad deserves help, they themselves deserve help as well. In addition to appealing to pathos, including symbolism in a persuasive ad can also contribute to an …show more content…
The German Association for Eating Disorders aimed this ad towards anyone who has anorexia. The advertisement’s purpose intends to encourage the sick people to call or go to their website for help overcoming their eating disorder. The ad has a serious and encouraging tone, combined with how the umbrella looks like the wind is pulling it up, forcing the person to come out of hiding and get help. This ad is compelling because it does a good job of appealing to the emotions people with eating disorders often experience; the dark colors and isolation. The ad makes it seem easy to get help, and is encouraging people that they should not be ashamed to talk about their disorder; they only need to step out from behind their hiding place and talk to
53). This ad perfectly exemplifies this appeal to pathos, or emotions. The abandoned parking lot suggests that people with eating disorders often feel alone and like they have nowhere to turn to or nobody to ask for help. The company successfully captures many of the emotions, including isolation that often accompany eating disorders. Eating disorders have one of the biggest medical condition stigmas attached; society pressures people with expectations that everyone should have a skinny body and look great. Unfortunately, nobody addresses the negative consequences, resulting in the victims feeling isolated. It is not raining in the ad, but the ad has a very damp and bleak setting. In addition, the hazy air, lack of people, and thin objects give the ad a bleak vibe which makes the reader feel suffocated and melancholy. The AES appeals to these negative emotions with the hopes that people with anorexia will see this ad and empathize with the girl in the image, and, hopefully, this will make them realize that if the person in the ad deserves help, they themselves deserve help as well. In addition to appealing to pathos, including symbolism in a persuasive ad can also contribute to an …show more content…
The German Association for Eating Disorders aimed this ad towards anyone who has anorexia. The advertisement’s purpose intends to encourage the sick people to call or go to their website for help overcoming their eating disorder. The ad has a serious and encouraging tone, combined with how the umbrella looks like the wind is pulling it up, forcing the person to come out of hiding and get help. This ad is compelling because it does a good job of appealing to the emotions people with eating disorders often experience; the dark colors and isolation. The ad makes it seem easy to get help, and is encouraging people that they should not be ashamed to talk about their disorder; they only need to step out from behind their hiding place and talk to