Johnson and Johnson (JnJ) is the world’s sixth-largest customer health company, the world’s best all-inclusive medical devices business; also, the world’s sixth-largest biologics corporation and the world’s fifth-largest pharmaceuticals firm. JnJ headquarters is in New Brunswick, New Jersey; it has over 265 companies operating in more than 60 countries, employing over 126,000 persons (Johnson and Johnson, 2015).
In this paper, I will discuss the 1982 cyanide-laced Tylenol crisis that hit JnJ and their crisis management response. Starting with their responsiveness, spokesman, and message, continuing to their publics, and planning, then, their ethics, recovery strategy, and their overall results.…