Arguments are constantly seen throughout each day. They are made on the news, in advertisements, and by professors. The choice weather to believe these arguments being made depends heavily on the argument’s ethos. Jeff Lliff gave a TED Talk about sleep and what the brain is doing during sleep. Each argument Lliff made was believable because of the ethos involved. Lliff established ethos because of his credibility, through visuals, and authority, through his background. This ethos, that was established, helped to persuade the audience into believing Lliff’s argument. Credibility can be established throughout an entire speech. One huge tool that a speaker can use to establish credibility is the use of visuals. Visuals are a great way to get
