Jeep Renegade Commercial It showed their product that they are trying to sell through out the video. Anyone who watch this commercial can tell what it’s about, without any explanation. Their intention was to draws the audience that loves to travel and families that wants to spend time together. The Jeep Renegade commercial invoke the pride and admiration through ethos, pathos, logos, and kairos appeals. Through out the commercial, the car is shown driving to places. It tries to prove that the customers can trust that the product is good. While going down a curvy road, they can trust that the brake would work. At the end of the video, it said that the jeep was America’s smallest and lightest SUV. The buyers can be sure that this is true.
