At the rate of which media consolidation is going, broadcasts and newspapers aren’t even providing news and information anymore, but are more focused on selling their customers products to make more of a profit. Since most of the same corporations own multiple areas of media like television stations, magazines, and newspapers, they are all geared to make more profit as they all lie in the same market. One way is cross promotion and cross production (online database). Cross production and promotion is the promotion or production of their products on their other media outlets. For example, a great movie can be turned into a TV show or a book. Thus by doing this, the big corporations get most of their profits from these ventures. This leads to a lack of diversity since all the media that our society uses is now controlled by a certain company. It doesn’t allow the public to think and grasp their own opinion on what they see and hear.
