Jean Kilbourne, the author of “Jesus is a Brand of Jeans”, is a social theorist who has been lecturing for years about advertisment. In this certain essay, she emphasises most on how us, as humans, treat inanimate objects like an intimate being. Advertisement is what drives a company, it’s like the bait on a fish hook, and the people are the fish. For example, people use materials as salvation, we use materials to objectify each other, we even use materials as spiritual objects. In Kilbourne’s essay, it says, “Eternity is a perfume by Calvin Klein. Infiniti is an automobile, and Hydra Zen is a moisturizer. Jesus is a brand of jeans.” This shows that people do not only objectify each other, or use material things for love to comfort, they
