Jean Kilbourne Sex

Improved Essays
In Jean Kilbourne’s Two Ways a Woman Can Get Hurt: Advertising and Violence, there is an extensive analysis of gender roles in numerous forms of advertisement. A particular type of ad that’s not only germane, but also critically stressed is the notion of sex. As a result, Kilbourne methodically analyzes gender roles in these ads—particularly women. This brief melody serves as to how gender aspects in women are manipulated and goaded while having sex in advertisements.
Due to the lack of intimate, soulful connection, Kilbourne considers sex in advertising as pornographic as it disengages and subjugates the exploitation of sexuality, especially in women. In further support, Kilbourne mentions, “Sex in advertising is pornographic because it dehumanizes

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