In conclusion, Jean kilbourne has a point, when there is pornographic content in ads we simply snap into hypnosis. We convince ourselves that the product must be in our possession so we can finally feel good about ourselves. It’s simply the way society views both genders. Men: the dominant gender, the gender that can get objectified in explicit ads as sex toys, women abusers, rapist and are yet to be degraded by society. Women: the less dominant gender, the gender that are utterly dehumanized in ads for the sake of selling things like clothes or fragrances.
