Analysis Of Killing Me Softly By Jean Kilbourne

Jean Kilbourne’s Killing Me Softly, series challenges generations of people to think about how advertising is serious and to think about how it relates to sexism, eating disorders, gender violence, and contemporary politics. In Killing Me Softly 4, Advertising’s Image of Women, Kilbourne gives her opinion on how the advertising industry reinforces and glamorizes products by degrading women. This documentary shows a wide range of print and television ads, that Kilbourne says, over sexualize and degrade undernourished women. She says in no uncertain terms that these images cause eating disorders, men’s violence against women, and the political backlash against feminism. Prior to this documentary, I never had a particular opinion or view on …show more content…
Advertising has always been an effective role to promote and sell products and services. However, advertisements make the image of the perfect women harder and harder to obtain. This is because of all the changes that can be made with the advanced technology that we have today, but for a lot of young girls, they do not know this. These young girls do not realize that these women in the advertisements are digitally enhanced. This is where eating disorders and things similar come from or play into effect. This is what I believe Kilbourne means when she says that these images cause the eating disorders, low self-esteem, and depression. These young girls strive to look like what they see on television and in advertisements, and it is not obtainable because they look this way because of a computer. These computers show unrealistic viewpoints about beauty. As far as Kilbourne saying these images cause men’s violence against women, I do not believe this is accurate. Women should be able to dress however they want to without fear of being violated by a …show more content…
Just because they appeal to our human emotions does not mean that they are appropriate. These advertisements are seen by young girls everywhere and not all of these young girls have families that have the money to buy their child breast implants or liposuction as graduation gifts and this in turn is where the depression comes into play. These ads appeal to the emotional component of our attitudes. Young girls want to be what they see on television or in magazines and for most it is unobtainable. Just as it is difficult to be healthy in a toxic physical environment, it is difficult to be healthy in a toxic cultural environment that surrounds us with unhealthy images and constantly sacrifices our health and well-being for the sake of