JCPenny’s Failure With Service Technology
Introduction
Correctly implementing technology in any service industry is vital to the level of performance the company can provide. When utilizing service technology, it is not necessary to incorporate sophisticated and exaggerated technologies and features. Rather, focusing on key areas to promote the best impact on the service’s value chain is more important. This service experience, however, failed to meet key service technology expectations that led many customers, including myself, to a dissatisfied experience. After a visit to JCPenney’s Kearney location, I left with a great deal of dissatisfaction with their misuse of technology.
Description of Events
I had browsed the selection for some time …show more content…
However, customers being able to walk out of the store with these still attached brings up the topic of shoplifting. JCPenny should incorporate some extra security measures to ensure that these devices are not allowed to leave the building. There could be legal implications to my suggestion, however, I am sure there are ways to incorporate a similar solution. Current security tags are secured using a metal strip that is magnetized and demagnetized while another is magnetostrictive. The magnetostrictive strip will vibrate even after a pulsed signal stops transmitting, which is then picked up from the detector to stop shoplifting (Williams, 2017). What I suggest is to incorporate a redesigned security tag that utilizes RFID as well as the current technology. If the RFID signal transmitted from the product is detected within a certain range of the door, then security measures would be taken. This could include triggering magnetic locks on the door to prevent exit. Again, this poses legal issues and would need to be investigated, however, I feel implementing some sort of additional measure while utilizing RFID tags to be
Introduction
Correctly implementing technology in any service industry is vital to the level of performance the company can provide. When utilizing service technology, it is not necessary to incorporate sophisticated and exaggerated technologies and features. Rather, focusing on key areas to promote the best impact on the service’s value chain is more important. This service experience, however, failed to meet key service technology expectations that led many customers, including myself, to a dissatisfied experience. After a visit to JCPenney’s Kearney location, I left with a great deal of dissatisfaction with their misuse of technology.
Description of Events
I had browsed the selection for some time …show more content…
However, customers being able to walk out of the store with these still attached brings up the topic of shoplifting. JCPenny should incorporate some extra security measures to ensure that these devices are not allowed to leave the building. There could be legal implications to my suggestion, however, I am sure there are ways to incorporate a similar solution. Current security tags are secured using a metal strip that is magnetized and demagnetized while another is magnetostrictive. The magnetostrictive strip will vibrate even after a pulsed signal stops transmitting, which is then picked up from the detector to stop shoplifting (Williams, 2017). What I suggest is to incorporate a redesigned security tag that utilizes RFID as well as the current technology. If the RFID signal transmitted from the product is detected within a certain range of the door, then security measures would be taken. This could include triggering magnetic locks on the door to prevent exit. Again, this poses legal issues and would need to be investigated, however, I feel implementing some sort of additional measure while utilizing RFID tags to be