Jcpenney Company Analysis Essay

1268 Words 6 Pages
|JC Penney Case Analysis |
| |
|Strategic Management Graduate School of Management |
|Southern Nazarene University |
| |
|4/27/2009 |
| |
|Sharis Atkins
…show more content…
Performance Appraisal

Profitability

Return on Assets: 5.44%

Return on Equity: 11.98%

Net Profit Margin: 6.92 Billion

Liquidity

Current Ratio: 2.226

Quick Ratio: 4.6

Advantage

Debt/Assets: 4.30

Debt/Equity: 1.89

Activity

Fixed Assets Turnover: 5.8Billion

Total Assets Turnover: 1.54 Billion

SWOT Analysis

| | Strengths | Weaknesses |
| |1. Has the largest apparel and home furnishing |1. holding a larger number of outstanding credit|
| |sites on the Internet, jcp.com |debts from consumers |
| |2. Nation's largest general merchandise catalog |2. Inventory in large quantities, and with the |
| |business |sales slow down, cannot relieve inventory very |
| |3. Offers a variety of national, private and |quickly |
| |exclusive

Related Documents