Implementation （Zhen）
Based on the above analysis, to solve the issues and improve the performance of J.C.Penney, we suggest the following 1-year implementation plan:
Close 500 stores which cannot make profit or have deficit in the last 2 years.
Increase 5% of the market share
Do more market research and redesign the product roadmap to attract more customers.
Invest more capital to improve the user experience and the quality of its website and app.
Reduce operation cost and manufacture cost by moving 50% of factories to some lower cost areas.
While implementing the above plan, there is no doubt that J.C.Penney will meet some issues and barriers.
There are two major issues that we think may prevent J.C.Penney from applying the plan. The first
Based on the above analysis, to solve the issues and improve the performance of J.C.Penney, we suggest the following 1-year implementation plan:
Close 500 stores which cannot make profit or have deficit in the last 2 years.
Increase 5% of the market share
Do more market research and redesign the product roadmap to attract more customers.
Invest more capital to improve the user experience and the quality of its website and app.
Reduce operation cost and manufacture cost by moving 50% of factories to some lower cost areas.
While implementing the above plan, there is no doubt that J.C.Penney will meet some issues and barriers.
There are two major issues that we think may prevent J.C.Penney from applying the plan. The first