Essay on Jcpenney Analysis Report
Client: JCPenney Target audience: Females age 25-34 Challenge: Develop a $100 million proposal for a national, fullyintegrated marketing campaign to run February 2012 to February 2013, designed to increase market share among females 25-34 years old.
With this campaign PARA will not only increase shopping frequency and grow share of wallet among current female customers ages 25-34, but will compel women to choose JCPenney for every first impression.
Through PARA’s research, critical analysis and understanding of the company, market, target audience and media, PARA has created a fully-integrated marketing campaign that will guarantee new female JCPenney shoppers age 25-34 as well as re-create loyalty among female …show more content…
Between all of our gathering tools, we collected
Our Primary Research was conducted using a mixture of man-on-thestreet interviews, Survey Monkey Surveys, and Facebook questionnaires.
We utilized the responses that we got from these 104 women to not only get a better idea of our target market, but also to get a better of idea of what was important to JCPenney’s target market when they went shopping. How are important are the following items when you shop? gathered from our SurveyMonkey Survey
Quality of Products Price Location of Store Variety of Brands Store Layout Exclusive Brands
respondents within our target market of 25-34 year old women
from our questionnaires & SurveyMonkey Survey