Author, speaker, and filmmaker, Jean Kilbourne, wrote in Reading Popular Culture, “Advertisers want us to believe that we are not influenced by ads” (94). Advertisers depend on consumers not noticing the subtle and subliminal effects of advertisements in strategic display setups in stores, product sales, and social media. JCPenney, a department store company, operates over one thousand locations nationwide; the company uses tactics that influence consumers because stores, stocked with merchandise, must keep their product moving to make room for new arrivals. The JCPenney operates a store in the Indian River Mall in Vero Beach, Florida; this store features two-stories of merchandise, colorful, high quality advertising, and product sales that
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A cosmetic section features the popular cosmetics brand, Sephora which brings young women to the store to shop. JCPenney’s housewares section consists of home furniture, appliances, and home décor. Unlike other stores that have centralized, grouped checkouts, JCPenney places its cash registers at the back of the departments. This makes customer have to walk through the entire department to pay for something she may have picked up just as she walked in. The Vero Beach JCPenney store layout confuses customers and leaves them turned around. This confusing store arrangement affects consumers by causing them to make unplanned purchases. The JCPenney location in Vero Beach, Florida, uses the typical JCPenney store design with vibrant colors to bring consumers in and keeps them in the store with their labyrinth-like store arrangement that leads shoppers to the products they did not realize they …show more content…
Shopping at JCPenney can affect an individual’s image, including both self-image and public image. For those who hold JCPenney to a high standard and regard JCPenney as a high end store, the purchase of their products may improve your image in those people’s eyes. The JCPenney store in Vero Beach also includes an eye department, which improves the wellbeing of those with eyesight problems. JCPenney keeps up with all the latest fashion trends, therefore those who buy clothes there are able to keep up with the latest culture within not just the Vero Beach area, but the whole United States. In recent advertisements, JCPenney commercials include images of families where the parents consists of two moms or two dads. These images support the gay and lesbian communities, which may affect the beliefs of consumers that shop at the store or even just watch the commercials. These commercials may persuade consumers not to shop at JCPenney stores, depending on their ideals and religion; JCPenney stores received minor backlash after commercials portraying lesbian moms and gay dads. JCPenney makes use of methods that influences aspects of consumers’ lives, including their values, beliefs, ideas, images, identity, health, and culture. Above all, the JCPenney store in Vero Beach, Florida, uses extensive, influential tactics such as in-store
A cosmetic section features the popular cosmetics brand, Sephora which brings young women to the store to shop. JCPenney’s housewares section consists of home furniture, appliances, and home décor. Unlike other stores that have centralized, grouped checkouts, JCPenney places its cash registers at the back of the departments. This makes customer have to walk through the entire department to pay for something she may have picked up just as she walked in. The Vero Beach JCPenney store layout confuses customers and leaves them turned around. This confusing store arrangement affects consumers by causing them to make unplanned purchases. The JCPenney location in Vero Beach, Florida, uses the typical JCPenney store design with vibrant colors to bring consumers in and keeps them in the store with their labyrinth-like store arrangement that leads shoppers to the products they did not realize they …show more content…
Shopping at JCPenney can affect an individual’s image, including both self-image and public image. For those who hold JCPenney to a high standard and regard JCPenney as a high end store, the purchase of their products may improve your image in those people’s eyes. The JCPenney store in Vero Beach also includes an eye department, which improves the wellbeing of those with eyesight problems. JCPenney keeps up with all the latest fashion trends, therefore those who buy clothes there are able to keep up with the latest culture within not just the Vero Beach area, but the whole United States. In recent advertisements, JCPenney commercials include images of families where the parents consists of two moms or two dads. These images support the gay and lesbian communities, which may affect the beliefs of consumers that shop at the store or even just watch the commercials. These commercials may persuade consumers not to shop at JCPenney stores, depending on their ideals and religion; JCPenney stores received minor backlash after commercials portraying lesbian moms and gay dads. JCPenney makes use of methods that influences aspects of consumers’ lives, including their values, beliefs, ideas, images, identity, health, and culture. Above all, the JCPenney store in Vero Beach, Florida, uses extensive, influential tactics such as in-store