Jay Heinrich in the Introduction to Thank You for Arguing, "Open Your Eyes", illustrates several different personal narratives to contrast how persuasion and rhetoric can steady an argument. Heinrich supports his claims by describing that arguments "lies behind political labeling, advertising, jargon, voices, gestures, and guilt trips; it forms a real life Matrix, the supreme software that drives our social lives" (Heinrich, 4). The author's purpose is to point out different usage of arguments to his readers by creating testable arguments, "(...) so I’ll reveal a rhetorical device for implanting opinions in people’s heads through sheer sleight of tongue" (Heinrich, 6), so that readers can differate between using rhetorics or not. The writer writes in an reasonable tone, so that the readers can learn about the values of rhetorics and the benefits of studying upon the values they can be used in their own lives.
Jay Heinrich in the Offense chapter to Thank You for Arguing, "Soften Them Up", explains the differences between Logos, Ethos, and Pathos that can …show more content…
Heinrich supports his claims by explaining the borderlines of people differentiating between likeness and disinterest, "Most people use “disinterest” and “uninterest” interchangeably today" (Heinrich, 72). The author's purpose is to convince the readers by using real historical people as an example of each of them in order to how to act transacting from one topic to another subject, to gain more leverage, "This approach helps you disguise changing the issue from a values question to a practical one" (Heinrich, 73-74), by switching around one subject can allow another slip-in of a more interesting topic. The author's writes in a formal tone for the readers to be aware of each aspects and virtues of characteristics—one may say, a leader to be looked
Jay Heinrich in the Offense chapter to Thank You for Arguing, "Soften Them Up", explains the differences between Logos, Ethos, and Pathos that can …show more content…
Heinrich supports his claims by explaining the borderlines of people differentiating between likeness and disinterest, "Most people use “disinterest” and “uninterest” interchangeably today" (Heinrich, 72). The author's purpose is to convince the readers by using real historical people as an example of each of them in order to how to act transacting from one topic to another subject, to gain more leverage, "This approach helps you disguise changing the issue from a values question to a practical one" (Heinrich, 73-74), by switching around one subject can allow another slip-in of a more interesting topic. The author's writes in a formal tone for the readers to be aware of each aspects and virtues of characteristics—one may say, a leader to be looked