Essay on Japan to Apple’s Iphone: “No Thanks!”

1532 Words Mar 16th, 2014 7 Pages
|[pic] |Syllabus |
| |College of Social Sciences |
| |PSY/322 Version 2 |
| |Consumer Psychology and Research |

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Course Description

This course focuses on consumer behavior
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|Week 1 | |
| |Explain the relationship between consumer psychology and marketing communications. | | |
|Readings |Read Ch. 3, 5, & 7 of Consumer Behavior. |Week 1 | |
| |Read Ch. 3 of The Social Psychology of Consumer Behaviour. | | |
| |Review this week’s Electronic Reserve Readings. | | |
|Participation / Discussion |Participate in class discussion. A minimum of 8 substantive posts total on 3 out of the 7 |Day 3 |4 |
|Questions |days each week. | | |
| |Respond to weekly

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