Introduction Todays world of television advertisements have many ways of representing gender roles in society. Japan in particular has many unique ways of categorizing its older population of men and women into specific roles during these advertisements. In this paper, I intend to analyze and review a peer-reviewed journal about how television advertisements in Japan show the gender roles of older people. This article sparked my interest because it is not only analyzes the gender roles placed upon people in general, but it further narrows to people over 50 years of age, which I have not heard much information on. There will be four main points I will cover in this paper. The summation section, where I will discuss what the peer-reviewed
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1) and if they are, how they gender roles differ. With the new research being conducted, it can be used in comparison with prior research and further discussed to educate society. When contributing new ideas to this topic, “this study suggests new directions in gender studies for the many other countries worldwide that are also home to a growing population of older people (Prieler, Kohlbacher, Hagiwara, & Arima, 2011, p. 1). These findings could help further details and information on how society’s reality might be influenced by the media’s ways of representing groups of older people, specifically in regards to …show more content…
Though the results represent males more than females, there were slight differences in the way their roles were represented. Statistically, 66.4% of older males are depicted in a significant part of a situation, and 69.6% of older females also play a significant role. This demonstrates that both sexes are of equivalent significance when being depicted in the Japanese advertisements. Yet, it was stereotypically shown that the older females were indicated more at home than males, and the males were more indicated in a workplace setting. Overall, “Japanese television advertisements support traditional gender role stereotypes. Older Japanese females are underrepresented in television advertisements as compared to the demographic reality, and are outnumbered by their male counterparts” (Prieler, Kohlbacher, Hagiwara, & Arima, 2011, p. 412). The importance of this research is that while addressing a few inquiries about gender representation, it has raised still more questions. For instance, does the season of the telecast or length of advertisement assume any part regarding how the gender roles contrasts in more established in the older generation? The researchers additionally support more quantitative strategies that can create more constrained results, especially when looking
1) and if they are, how they gender roles differ. With the new research being conducted, it can be used in comparison with prior research and further discussed to educate society. When contributing new ideas to this topic, “this study suggests new directions in gender studies for the many other countries worldwide that are also home to a growing population of older people (Prieler, Kohlbacher, Hagiwara, & Arima, 2011, p. 1). These findings could help further details and information on how society’s reality might be influenced by the media’s ways of representing groups of older people, specifically in regards to …show more content…
Though the results represent males more than females, there were slight differences in the way their roles were represented. Statistically, 66.4% of older males are depicted in a significant part of a situation, and 69.6% of older females also play a significant role. This demonstrates that both sexes are of equivalent significance when being depicted in the Japanese advertisements. Yet, it was stereotypically shown that the older females were indicated more at home than males, and the males were more indicated in a workplace setting. Overall, “Japanese television advertisements support traditional gender role stereotypes. Older Japanese females are underrepresented in television advertisements as compared to the demographic reality, and are outnumbered by their male counterparts” (Prieler, Kohlbacher, Hagiwara, & Arima, 2011, p. 412). The importance of this research is that while addressing a few inquiries about gender representation, it has raised still more questions. For instance, does the season of the telecast or length of advertisement assume any part regarding how the gender roles contrasts in more established in the older generation? The researchers additionally support more quantitative strategies that can create more constrained results, especially when looking