PRODUCT AND SERVICES OFFERED
Japan Airlines have a broad range of quality goods and services that adhere to many customers and marketers. They provide services such as classes of service, in-flight service, and lounge service and faster check in. The four classes of services in Japan Airlines are first class, business class, premium economy class, and economy class. First class, business class, and premium economy class target the higher income class. Japan Airlines offer a comfortable stay for business class and first class. Comfortable stay provides extra legroom, personal outlet, entertainment pack, and other amenities. Japan Airlines also offer Wi-Fi for business people and entertainment purposes. The amenities that Japan Airlines provide …show more content…
The locations of Japan Airlines are one of their biggest strengths. Japan Airlines are located in 220 destinations and 35 countries worldwide, for instance, China, Korea, Canada, Australia, Hawaii, and so on. And in addition to the biggest strength, kiosk, and web check-in services are offered in multiple different languages for people who cannot speak or understand Japanese. Given the high quality of services and products provided by the aircraft, the airline has created a big image for Japan Airlines. For their weakness, Japan Airlines is weak in revenue, compared to most aircraft and airlines. Japan Airlines had to file for bankruptcy, in which resulted in Japan Airlines cutting one-third of its total employees. Also, Japan Airlines lacks in brand awareness. There is not a lot of advertisement of Japan Airlines in the United States or anywhere, except Japan. Japan advertises Japan Airlines everywhere. The airline can climb into new areas to rebuild their reputation. A threat to Japan Airlines is environmental restrictions, for instance, pollution and natural disasters. Another threat to Japan Airlines are their competitors (e.g. Delta Airlines and Nippon Airlines), and the necessary increase cost of airline tickets, due to the cost of oil is …show more content…
Japan Airlines lacked brand awareness here in the United States but did well in Japan and other areas in Asia. Japan Airlines came up with the idea of multiple promotional mixes. Customers booked their flights with Japan Airlines because of advertising, sales promotion, public relations, and direct marketing. For advertising, Japan Airlines promoted their company on billboards, magazines, and videos. As for sale promotions, Japan Airlines used promo codes and their special credit cards. Japan Airlines partnered with AEON, to encourage customers to accumulate miles for free and discount flights on Japan Airlines. For direct marketing, Japan Airlines used words of mouth, referral, and email to promote the company. And aimed at public relations, Japan Airlines participated in community service, campaigns, and educational programs to advertise the company’s name. “The Japan Airlines group takes advantage of social activities to put out good words about the company” (Japan Airlines, 2016)”. Japan Airline’s associates would send out books to children campaign, have Santa Clause riding on a plane, and have everyone volunteer and support the Hope orphanage. They wanted to promote their company while doing a good
Japan Airlines have a broad range of quality goods and services that adhere to many customers and marketers. They provide services such as classes of service, in-flight service, and lounge service and faster check in. The four classes of services in Japan Airlines are first class, business class, premium economy class, and economy class. First class, business class, and premium economy class target the higher income class. Japan Airlines offer a comfortable stay for business class and first class. Comfortable stay provides extra legroom, personal outlet, entertainment pack, and other amenities. Japan Airlines also offer Wi-Fi for business people and entertainment purposes. The amenities that Japan Airlines provide …show more content…
The locations of Japan Airlines are one of their biggest strengths. Japan Airlines are located in 220 destinations and 35 countries worldwide, for instance, China, Korea, Canada, Australia, Hawaii, and so on. And in addition to the biggest strength, kiosk, and web check-in services are offered in multiple different languages for people who cannot speak or understand Japanese. Given the high quality of services and products provided by the aircraft, the airline has created a big image for Japan Airlines. For their weakness, Japan Airlines is weak in revenue, compared to most aircraft and airlines. Japan Airlines had to file for bankruptcy, in which resulted in Japan Airlines cutting one-third of its total employees. Also, Japan Airlines lacks in brand awareness. There is not a lot of advertisement of Japan Airlines in the United States or anywhere, except Japan. Japan advertises Japan Airlines everywhere. The airline can climb into new areas to rebuild their reputation. A threat to Japan Airlines is environmental restrictions, for instance, pollution and natural disasters. Another threat to Japan Airlines are their competitors (e.g. Delta Airlines and Nippon Airlines), and the necessary increase cost of airline tickets, due to the cost of oil is …show more content…
Japan Airlines lacked brand awareness here in the United States but did well in Japan and other areas in Asia. Japan Airlines came up with the idea of multiple promotional mixes. Customers booked their flights with Japan Airlines because of advertising, sales promotion, public relations, and direct marketing. For advertising, Japan Airlines promoted their company on billboards, magazines, and videos. As for sale promotions, Japan Airlines used promo codes and their special credit cards. Japan Airlines partnered with AEON, to encourage customers to accumulate miles for free and discount flights on Japan Airlines. For direct marketing, Japan Airlines used words of mouth, referral, and email to promote the company. And aimed at public relations, Japan Airlines participated in community service, campaigns, and educational programs to advertise the company’s name. “The Japan Airlines group takes advantage of social activities to put out good words about the company” (Japan Airlines, 2016)”. Japan Airline’s associates would send out books to children campaign, have Santa Clause riding on a plane, and have everyone volunteer and support the Hope orphanage. They wanted to promote their company while doing a good