The following paragraphs critique the syllogism and conclusions of James Heaton's article “What is the Brand of New York? (Historic House Museums)”. Heaton suggests that the brand and history of a city, as well as, history of its museums and the way these are connected are fundamental factors for the evolution and success of any museum. Concurrently, Heaton explains how the factors mentioned above affect historic house museums today by giving an example of the Morris-Jumel Mansion, a historic house museum located in New York city that is trying hard to survive. According to the author, the first reason for the decline of the Morris-Jumel Mansion is brand.(...) This syllogism has a deep point. Yes, the history of a museum and the means through
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For example, albeit Athens is primarily known for its historical significance, it has an important number of museums today and especially historic house museums that are deeply connected to its history and brand that still struggle to survive. That simple example gives birth to a series of questions. In an era where the modern element and innovation are dominant, do historic house museums still have a place in the majority of people's minds or appetites? Maybe that should be the main question. Today people are fascinated by modern facilities, big-name architects and innovative technological offerings. A visit to a museum is not just about the historical and educational gainings and stimulations, but also about entertainment, luxury and comfort. In an era where people cannot be separated from their smartphones, it is rare to be attracted by something older and traditional. The image plays a dominant role in attracting the public. For most individuals, it is preferable to examine the past while being inside of an exceptional modern environment rather than an old, former home. Thus, it is not about brand, it is about the whole experience, that unfortunately today must be accompanied by all those modern elements that rule people's daily lives and have become a plasmatic necessity. Furthermore, the absence of connections and collaborations of small historic house museums with big name museums is a reason that could have a greater impact on the downfall of historic house museums than the actual city
For example, albeit Athens is primarily known for its historical significance, it has an important number of museums today and especially historic house museums that are deeply connected to its history and brand that still struggle to survive. That simple example gives birth to a series of questions. In an era where the modern element and innovation are dominant, do historic house museums still have a place in the majority of people's minds or appetites? Maybe that should be the main question. Today people are fascinated by modern facilities, big-name architects and innovative technological offerings. A visit to a museum is not just about the historical and educational gainings and stimulations, but also about entertainment, luxury and comfort. In an era where people cannot be separated from their smartphones, it is rare to be attracted by something older and traditional. The image plays a dominant role in attracting the public. For most individuals, it is preferable to examine the past while being inside of an exceptional modern environment rather than an old, former home. Thus, it is not about brand, it is about the whole experience, that unfortunately today must be accompanied by all those modern elements that rule people's daily lives and have become a plasmatic necessity. Furthermore, the absence of connections and collaborations of small historic house museums with big name museums is a reason that could have a greater impact on the downfall of historic house museums than the actual city