Descriptive Essay On Jamaica

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I do. These are the words that everyone hopes to one day say to the person that they have fallen in love with. Jamaica takes advantage of that hope that one day the viewer will also say “I do” to their true love. Jamaica uses their brand, the viewers emotion, comedy, and logic to pull in the viewer convincing them that Jamaica will one day be their wedding destination. Jamaica appeals to a specific audience being the people who are currently engaged. However, they really pull in a broader audience by having the engagement ring and women placed over the actual photo at Jamaica. This broadens the audience to anyone who thinks that their significant other is planning to pop the question soon. In addition, the audience is stretched even …show more content…
Ethos is incorporated by having the visitjamaica.com website in the left hand corner of the advertisement. In addition, to the right of Jamaica is the copyright sign which shows that it is an official logo. Both of these are attributed to the credibility of this advertisement. When visiting their website the viewer can see that they are trying to sell people on the location not necessarily a specific company. The website is well organized and offer a plethora of information on different aspects of Jamaica. Using that website in the advertisement makes it easy for people to then go and check to make sure that this is really a place they would like to visit. Jamaica in itself is a very common vacation destination for families, friends, and couples. Advertising a specific location that most people have heard of in the past legitimizes going there to get …show more content…
The sun is setting there is the orangish colored sky reflecting off of the water. The husband and wife have the looks on their faces that everyone wants to have on their wedding day. They are both happy and laughing. It is a candid moment of them holding each other on what the viewer can assume was their wedding day. It is shown across both of their faces that this was the best day of their lives. The creator of this advertisement also has the bride in a vail which puts an emphasis on her being a bride. Both the man and the women are looking off into the distance which they hope is as wonderful as their wedding day. These components set the mood of the advertisement and captivate a moment that the viewer will hold

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