Jacquii LLC is a peculiar case about Jacqui Rosshandler an Australian expatriate and her product, the Eatwhatever Breath Freshener. Jacqui moved to New York City where she worked as legal counsel for an interior design company. Considering that she was working long hours, she decided she would put that effort into her own business. With that in mind, she was reminded that the best way to fully neutralize bath breath was to tackle the stomach odors and remembered a mint native to Australia called “Odor-Go”. There was no similar product in the United States. With high hopes, she launched a company named Jacquii LLC and produced the Eatwhatever Breath Freshener. She created a slogan to attract a younger audience ‘2 Steps to Kissable Breath’, the first being you take a gel-filled capsule (filled with all-natural peppermint and parsley oils) followed by a white mint.
Although not knowledgeable in marketing, she decidedly set out to the C.O Bigelow Store in Manhattan and made her first sale. From that point forward she was featured on DailyCandy and saw annual revenues of $20, 000. During the first three years, she funded herself and revenues did not exceed $40,000. Feeling as though the cost wasn’t worth the benefit, she considered closing up shop, until she was …show more content…
Debt financing incorporates long haul advances you get from a bank and equity financing is private funds you receive in return for an offer of proprietorship or stake in the business. According to Neil Kokemuller, (n.d.), “Debt financing allows you to pay for new buildings, equipment and other assets used to grow your business before you actually earn the money. There are also the advantages of repaying in debts in installments and not having to give up partial control of your
Although not knowledgeable in marketing, she decidedly set out to the C.O Bigelow Store in Manhattan and made her first sale. From that point forward she was featured on DailyCandy and saw annual revenues of $20, 000. During the first three years, she funded herself and revenues did not exceed $40,000. Feeling as though the cost wasn’t worth the benefit, she considered closing up shop, until she was …show more content…
Debt financing incorporates long haul advances you get from a bank and equity financing is private funds you receive in return for an offer of proprietorship or stake in the business. According to Neil Kokemuller, (n.d.), “Debt financing allows you to pay for new buildings, equipment and other assets used to grow your business before you actually earn the money. There are also the advantages of repaying in debts in installments and not having to give up partial control of your