Jack And Jones Swot Analysis

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Fashion Futures – Jack & Jones
Jack and Jones is one of the leading producers of menswear with a variety of clothes, accessories and footwear for every man for every occasion. It began in 1989 and has become one of the strongest jeans brand over the following years with several hundred stores throughout the world. Jack & Jones is one of Danish Bestseller Company’s main brand and a major European clothing brand. Jack & Jones has high level of expertise in terms of quality and design of their jeans with their own ideas, concepts as well as designing teams. The company has become popular because of their unique, clean-cut and simple style of manufacturing jeans while using high-quality and innovative cloth made of fabric attracting men’s eyes. Today the company is committed to provide the unique quality of cowboy fashion with the best competitive prices, becoming a leader in casual clothing. In view of Jack & Jones, India, an internal (strength and weakness) and an external (PEST) analysis conducted verifies their current status as to where they stand in their operations, developments and progress. The …show more content…
The drivers of globalization having an impact on Jack & Jones has increased by the usage of social media that possess a challenge and the reason for the company to come up with unique fashion of clothes to beat its competitors. This is because prior ideas of fashion and styling were limited but now people are growing their ideas through social media to see what brands they ought wear or need to buy. Rise of E-Commerce has increased the need of customized clothing, as one third of men shop online. At present the fashion industry has become more contemporary demanding the need of western clothes so the company has to come up with varieties of western clothes to stay in the market. In view of the current scenario of Jack & Jones in India we have built 3 scenarios in 2025, 2035 and

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