A collaborative studio between University of Cincinnati fashion, industrial, and marketing majors to solve to JC Penneys need for a reusable bag initiative. Project included identifying the need for a corporate stance on sustainability. Research into the major cultural shifts from a corporate social responsibility & macro/micro shifts in cultural behavior. Competitor comparisons on marketing and bag design. Research of life style trends, sustainable fabrics, bag design, and how a reusable bag would fit best into the JC Penney store.
Included a multiple presentation to JC Penney executives
Included a multiple presentation to JC Penney executives