I believe that Mr. Johnson was following the cost leadership strategy when he started to remake J.C Penny.* This strategy would keep sale price for products and services below their competitors while targeting wide customer base.* Given that J.C. Penny has alway been follower of the differentiation strategy, which means they offer better unique and superior value while targeting wide customer base.* J.C. Penny has alway been a big believer of the differentiation strategy since the very beganing.* The former CEO Myron Ullman is a great example of how this strategy has became very important to the J.C. Penny culture.* When Mr. Ullman was facing very aggressive competition from Macy’s Inc and Kohl’s Corp.* His answer to this competition
