Ivy Louis Vuitton Essay
Manu Mahbubani wrote this case under the supervision of Professor Mary Crossan solely to provide material for class discussion.
The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.
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Vuitton’s business thrived. He was able to cement his position among aristocracy in Europe and beyond, in places such as Egypt and India, when he was appointed the official packer and trunk maker for Eugenie de Montijo, Napoleon III`s wife and a Spanish countess. As a result, the business strengthened further.
This case has been written on the basis of published sources only. Consequently, the interpretation and perspectives presented in this case are not necessarily those of Louis Vuitton or any of its employees
Dana Thomas, Deluxe, How Luxury Lost its Lustre, Penguin, London, 2007.
Authorized for use only by Nirav Modha in International Business at University of Windsor from May 09, 2016 to Jul 21, 2016.
Use outside these parameters is a copyright violation.