Essay on ITC Product Mix, BCG Matrix

1033 Words Sep 23rd, 2013 5 Pages

ITC is an Indian conglomerate

Headquartered in Kolkata
Currently headed by Yogesh Chander Deveshwar.
Employs over 26,000 people at more than 60 locations across India and is listed on FORBES 2000.
Annual turnover - over US$ 7 billion (44000 cr)
Market capitalisation - US$ 45 billion (283,000 cr)
Business Segments

Fast Moving Consumer Goods (FMCG)



Paper & Packaging

Agri Business


Incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited

Company was changed from Imperial Tobacco
Company of India Limited to India Tobacco
Company Limited in 1970 and then to I.T.C.
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Current market size estimated at over 40,000 crores (growing at 12% p.a.)

Portfolio approach straddling all consumer segments with 4 umbrella brands 

Essenza Di Wills

Fiama Di Wills



Launch of deodorants with an exclusive brand „Engage‟

These products are receiving encouraging consumer response

Hotel & Tourism

~6.5 million Foreign arrivals into India

Huge potential driven by India‟s diversity and economic growth

Present mismatch between supply and demand expected to persist over the short term

Over 93 properties across 64 locations

4 Brands – ITC Hotels, WelcomHotel, Fortune & WelcomHeritage

15 Five-Star Deluxe Hotels/ Properties with over 3800 rooms

AGRI Business

No. 1 in Leaf Tobacco
No 2 in Agri commodities
Pioneer in rural transformation
Farm linkages in 17 States covering Soya, Wheat, Marine products, Potato, Coffee etc.
Leveraging Information Technology for the transformational „e-Choupal‟ initiative

Rural India‟s largest Internet-based intervention

Over 40000 villages linked through around 6100 e-Choupals servicing over 4 million farmers

BCG Matrix

What each element describes

Cash cows are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are to be

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